Fortune PlatesExamples · Packages · How It Works · Free Review

Your menu should help you earn more.

We review menu prices, rewrite dish descriptions, and improve menu design.Choose a focused review or a full menu redesign.Get two free menu ideas by email. No call needed.See Packages

Experience with Oprah Winfrey
and Michelin-star restaurants.

SELECTED WORK

See our menu work.

See examples of better menu wording, design, and pricing.

01 / DISH DESCRIPTIONS

Same dish. More appetite.

Help guests picture the food before they order.

See Before & After ↗

BEFORE

Chicken Tacos
With toppings

AFTER

Street-Style
Chicken Tacos

Fire-roasted salsa, fresh cilantro, and lime.

Maison Solenne menu with a fine gold border and clearly organized dishes

02 / MENU DESIGN

A menu that’s easy to read.

Clear sections help guests find what they want.

Menu design example: Maison Solenne.

View Menu Design ↗

03 / PRICING

Price each dish with care.

Maison Verité menu price example

Review menu prices alongside food costs and guest demand.

Pricing example: Maison Verité.

Atlantic salmon$28 $34Example only. A price change is not a sales result. Actual prices depend on costs and demand.
View Pricing Example ↗

04 / MENU REVIEW

Know what to change first.

Menu review example

Get a short list of menu changes worth reviewing.

  • Food costs and profit
  • Menu prices
  • Dish descriptions
  • Menu layout
  • Sales trends

Profit and sales findings need reliable restaurant data.

View Review Framework ↗

Michelin Star

Experience in Michelin-star restaurants brings a practiced eye for detail, presentation and the guest experience to your menu.

Nobu

Refined pricing and presentation strategies that blend luxury dining with effortless profitability.

Dominique Ansel

Visual storytelling and menu flow built to trigger curiosity, indulgence, and repeat orders — a true art form.

Choose the menu help you need.

See what's included, what it costs, and when you'll get it.

The Profit Starter Menu

$2,800

Find the menu opportunities worth acting on.Best for restaurants that want to know what to improve first. This is a focused review and action plan; finished redesigned menu files are not included.

  • Menu Profit Scan for up to 25 items

  • Pricing, positioning and relevant competitor menu comparisons

  • Ten rewritten dish descriptions

  • Profit Map + Action Plan for up to ten priority opportunities

  • Branded 10-page PDF report + Instant Fix Checklist

  • One defined refinement round

  • Delivery: 5 business days after complete onboarding

The Golden Profit Makeover

$6,800

Get your menu reviewed, rewritten and redesigned.Best for restaurants ready for a complete menu refresh. Client supplies suitable menu content and any required brand/visual assets. Profitability/popularity analysis requires reliable cost and sales data.

  • Menu Profit Scan, pricing and merchandising recommendations for up to 60 items

  • Full dish-description rewrite within the item limit

  • Profitability/popularity analysis with reliable cost and sales data

  • Top 10 Item Strategy + Profit Breakdown

  • Strategic placement and recommended pairings

  • Print-ready menu PDF + mobile/QR-friendly version

  • Editable menu-copy document + implementation instructions

  • Two revision rounds

  • Delivery: 10 business days after complete onboarding

The Fortune Expansion Suite

$12,800

Make your menu consistent across more places people order.Best for restaurants serving guests in-house, online and through delivery. Three channels total including dine-in. No direct posting to delivery platforms, POS editing or campaign media buying unless separately agreed.

  • All Golden deliverables

  • Signature Dish Strategy

  • Website menu + one delivery-platform menu adaptation

  • Three dish promotional campaigns: captions, usable copy and creative assets or directions

  • Add-on and pairing recommendations

  • Cross-channel rollout checklist

  • 30-Day Profit Pulse Review using client-provided information

  • Two initial-deliverable revision rounds

  • Delivery: 15 business days after complete onboarding, plus a 30-day asynchronous review

Three simple steps.

1. Send your menu.
Share your menu, prices, and basic restaurant details.2. We review it.
We do the work in your chosen package.3. Get your files.
We email your report or menu files, with clear next steps.Delivery time starts once we have everything needed. Profit analysis also needs cost and sales data.Quick answers.Will this increase my profits?
We can't promise that. We help you find changes worth testing. Results depend on your costs, customers, and sales.What do you need from me?
Your menu, current prices, and a few restaurant details. We may also need food costs, sales numbers, and brand files for some services.Will I get a finished menu?
Golden includes print-ready and mobile-friendly menus. Expansion includes those files plus versions for your website and one delivery platform. Starter includes a report and action plan, not a finished design.Do we need to meet?
No. You can send details and feedback online. No meeting is required.Will you update my POS or delivery apps?
Not in these packages. We send files and instructions. Your team makes the updates unless we agree on more work.How long does it take?
Starter takes 5 business days. Golden takes 10. Expansion takes 15, plus a review after 30 days. Time starts after we receive everything needed.Each package is for one restaurant concept and location, within its item limit.

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