Fortune Plates

Your food brings them in.
Your menu should bring in more.

Menu pricing, appetizing descriptions and thoughtful design that help independent restaurants make every order count.Two tailored menu recommendations. Free by email. No meeting required.Explore our services

Experience with Oprah Winfrey
and Michelin-star restaurants.

THE BUSINESS CASE

Small menu changes.
Significant business potential.

What guests notice, how dishes are described and how prices are structured can influence the value of an order. Across a year, small differences can add up.

Find opportunities in my menu
ILLUSTRATIVE ANNUAL CONTRIBUTION$90,000

$2extra contribution per customer

150customers per day

300operating days

$2 × 150 × 300 = $90,000. A hypothetical scenario, not a client result or forecast. Contribution means sales less variable costs; it is not net profit. Actual outcomes depend on demand, costs, volume and execution.

SELECTED WORK

The difference
is in the details.

From the words on the page to the way dishes are presented, see how we bring menu strategy to life.

01 / MENU LANGUAGE

Same dish.
More appetite.

Specific ingredients and preparation help guests picture what they’re ordering.

View all four examples ↗

BEFORE

Chicken Tacos
With toppings

AFTER

Street-Style
Chicken Tacos

Fire-roasted salsa, fresh cilantro, and lime.

Maison Solenne menu with a fine gold border and clearly organized dishes

02 / MENU DESIGN

Considered from
the first glance.

We designed this menu for Maison Solenne, combining elegant styling, clear categories and a layout that helps guests explore the dishes.

View our menu design ↗

03 / PRICING & POSITIONING

Every item has a role.

For Maison Verité, we developed a menu strategy that aligned pricing with the restaurant’s positioning and gave signature dishes more prominent placement.

Atlantic salmon$28 $34Pricing recommendation shown in our portfolio. Validate against costs, demand and sales mix.
View our pricing strategy ↗

04 / MENU DIAGNOSTIC

A focused starting point.

We review your menu across five key areas:

  • Profit & margin gaps
  • Pricing structure
  • Dish descriptions
  • Layout & flow
  • Revenue opportunities
View audit framework ↗

YOUR MENU, NEXT

See where yours could work harder.

Two tailored recommendations. Free by email. No call required.

Get my free review

Michelin Star

Experience in Michelin-star restaurants brings a practiced eye for detail, presentation and the guest experience to your menu.


Nobu

Refined pricing and presentation strategies that blend luxury dining with effortless profitability.


Dominique Ansel

Visual storytelling and menu flow built to trigger curiosity, indulgence, and repeat orders — a true art form.


Choose your next move.

Choose focused menu improvements, the complete Golden makeover, or support across every ordering channel.


The Profit Starter Menu

$2,800

Focused improvements. Clear next steps.For restaurants refining an existing menu. A targeted pricing and presentation review, three rewritten dish descriptions and a prioritized action plan.

  • Menu Profit Scan: opportunities across your current menu

  • Pricing recommendations aligned with your positioning

  • Three rewritten descriptions for priority dishes

  • Profit Map + Action Plan with updates in priority order

  • Branded 10-Page PDF Report + Instant Fix Checklist

  • Delivery: 5 business days after receiving your menu materials

  • Refinement assurance: actionable opportunities, or we refine your strategy at no extra charge

The Golden Profit Makeover

$6,800

FLAGSHIP SERVICEThe complete menu transformation.Connect what guests notice, how dishes sound and what prices communicate. Golden combines pricing strategy, a full menu rewrite and visual direction in one cohesive makeover.

  • Menu Profit Scan + Pricing Strategy · Identify opportunities and align prices with your menu’s positioning.

  • Full Menu Rewrite · Give every dish a clear, appetizing description that communicates its value.

  • Menu Design Mockup + Moodboard · Bring hierarchy, presentation and visual direction together.

  • Top 10 Item Strategy + Profit Breakdown · Prioritize key dishes and understand the commercial reasoning.

  • Delivery: 10 business days after receiving your menu materials

  • Refinement assurance: actionable opportunities, or we refine your strategy at no extra charge

The Fortune Expansion Suite

$12,800

A consistent experience, everywhere guests order.For restaurants expanding across dining, delivery and digital channels. Extend your menu strategy into signature dishes, campaigns and a 30-day performance review.

  • Everything in the Golden Profit Makeover

  • Signature Dish Strategy to spotlight a standout item

  • Three Dish Campaigns with captions and visuals

  • Online Menu Rewrite + Delivery Menu Redesign

  • Add-On Strategy to support larger orders

  • 30-Day Profit Pulse Review to assess performance

  • Delivery: 15 business days after receiving your menu materials

  • Refinement assurance: clear, actionable profit targets



From first look to next steps.

01 / Start your way
Request two free menu recommendations by email, or choose a paid package directly through Stripe. No meeting is required for the free review.
02 / Build the strategy
Have your current menu, prices and restaurant details ready. We develop the analysis, recommendations and materials included in your selected package.
03 / Put your plan to work
Use the deliverables and prioritized recommendations in your package to guide your next menu update.
What should I send?
Your current menu, prices and restaurant details. Sales mix and food-cost information, when available, help ground profitability recommendations.
What is a design mockup?
A proposed visual layout. Golden includes a mockup and moodboard; Expansion also includes a delivery menu redesign.
Can I start without a call?
Yes. Request the free two-point review by email, or purchase your chosen service directly using the package button.
Get my free menu review


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Questions or collaboration inquiries?
[email protected]