Fortune Plates

Your food brings them in.
Your menu should bring in more.

We help restaurants improve menu pricing, dish descriptions and design, so guests can find appealing choices and owners can make better profit-focused decisions.Two free menu recommendations. By email. No meeting required.Explore Our Services

Experience with Oprah Winfrey
and Michelin-star restaurants.

THE BUSINESS CASE

Small price adjustment.
Significant annual potential.

Lemon-Herb Salmon Plate: $24 → $26.

Find opportunities in my menu
ADDITIONAL ANNUAL SALES POTENTIAL$90,000

$2more per plate

150plates sold per day

300operating days

Example at unchanged sales volume, before costs.

See the math & pricing approach

$2 × 150 plates daily × 300 operating days = $90,000 in additional annual sales. This example adjusts a Lemon-Herb Salmon Plate with rice and seasonal vegetables from $24 to $26, with the same number of plates sold.

Price, sales volume and operating days are example inputs. Assess pricing alongside food costs, local demand, dish descriptions and menu placement.

Explore menu engineering principles ↗

SELECTED WORK

The difference
is in the details.

From the words on the page to the way dishes are presented, see how we bring menu strategy to life.

01 / MENU LANGUAGE

Same dish.
More appetite.

Specific ingredients and preparation help guests picture what they’re ordering.

View examples ↗

BEFORE

Chicken Tacos
With toppings

AFTER

Street-Style
Chicken Tacos

Fire-roasted salsa, fresh cilantro, and lime.

Maison Solenne menu with a fine gold border and clearly organized dishes

02 / MENU DESIGN

Considered from
the first glance.

We designed this menu for Maison Solenne, combining elegant styling, clear categories and a layout that helps guests explore the dishes.

View our menu design ↗

03 / PRICING & POSITIONING

Every item has a role.

For Maison Verité, we developed a menu strategy that aligned pricing with the restaurant’s positioning and gave signature dishes more prominent placement.

Atlantic salmon$28 $34Pricing recommendation shown in our portfolio. Validate against costs, demand and sales mix.
View our pricing strategy ↗

04 / MENU DIAGNOSTIC

A focused starting point.

We review your menu across five key areas:

  • Profit & margin gaps
  • Pricing structure
  • Dish descriptions
  • Layout & flow
  • Revenue opportunities
View audit framework ↗

YOUR MENU, NEXT

See where yours could work harder.

Two tailored recommendations. Free by email. No call required.

Get my free review

Michelin Star

Experience in Michelin-star restaurants brings a practiced eye for detail, presentation and the guest experience to your menu.


Nobu

Refined pricing and presentation strategies that blend luxury dining with effortless profitability.


Dominique Ansel

Visual storytelling and menu flow built to trigger curiosity, indulgence, and repeat orders — a true art form.


Choose how far you want to take your menu.

Start with focused improvements, transform your full menu or improve the experience across every ordering channel.


The Profit Starter Menu

$2,800

Know which menu changes to make first.For restaurants ready to improve an existing menu. Pricing and placement review of up to 25 dishes, ten rewritten descriptions and a prioritized Profit Map and Action Plan.

  • Menu Profit Scan for up to 25 items

  • Pricing, positioning and relevant competitor menu comparisons

  • Ten rewritten dish descriptions

  • Profit Map + Action Plan for up to ten priority opportunities

  • Branded 10-page PDF report + Instant Fix Checklist

  • One defined refinement round

  • Delivery: 5 business days after complete onboarding

The Golden Profit Makeover

$6,800

FLAGSHIP SERVICEGet your menu analyzed, rewritten and redesigned.For restaurants ready for a complete menu makeover. Pricing and performance analysis for up to 60 dishes, complete menu copy and finished designs for print and digital use.

  • Menu Profit Scan, pricing and merchandising recommendations for up to 60 items

  • Full dish-description rewrite within the item limit

  • Profitability/popularity analysis with reliable cost and sales data

  • Top 10 Item Strategy + Profit Breakdown

  • Strategic placement and recommended pairings

  • Print-ready menu PDF + mobile/QR-friendly version

  • Editable menu-copy document + implementation instructions

  • Two revision rounds

  • Delivery: 10 business days after complete onboarding

The Fortune Expansion Suite

$12,800

Make every ordering channel work together.For restaurants selling through dine-in, online and delivery ordering. Everything in Golden, optimized menus for three channels, three promotional campaigns and a 30-day review.

  • All Golden deliverables

  • Signature Dish Strategy

  • Website menu + one delivery-platform menu adaptation

  • Three dish promotional campaigns: captions, usable copy and creative assets or directions

  • Add-on and pairing recommendations

  • Cross-channel rollout checklist

  • 30-Day Profit Pulse Review using client-provided information

  • Two initial-deliverable revision rounds

  • Delivery: 15 business days after complete onboarding, plus a 30-day asynchronous review



From first look to next steps.

01 / Share your menu.
Send your menu, current prices and restaurant details through our online intake.
02 / We identify the opportunities.
Your menu is reviewed for pricing, presentation and customer-ordering opportunities.
03 / Put your improvements to work.
Receive the recommendations, rewritten descriptions and menu files included in your package.
Will I receive a finished menu?
Yes. Golden includes finished print and digital menu files. Expansion also adapts your menu for additional ordering channels.
What information do I need to provide?
Your current menu, prices and restaurant details. Sales and ingredient-cost data help us make more precise profit recommendations. Finished design requires suitable client-provided visual assets and menu information.
Do we need a meeting?
No. Projects begin with online intake and continue through asynchronous communication.
Can you guarantee higher profits?
No. We identify opportunities and provide recommendations. Results depend on pricing decisions, customer demand, costs and execution. Actual profitability calculations require suitable data; otherwise estimates and scenarios are clearly labeled.
What is the project scope?
One restaurant concept/location within the package item limit. We supply implementation-ready materials. Direct POS changes, kitchen visits and third-party platform publishing are not included.
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Questions or collaboration inquiries?
[email protected]