Fortune Plates

Your food brings them in.
Your menu should bring in more.

Menu pricing, appetizing descriptions and thoughtful design that help independent restaurants make every order count.Two tailored menu recommendations. Free by email. No meeting required.Explore our services

Experience with Oprah Winfrey
and Michelin-star restaurants.

THE BUSINESS CASE

Small price adjustment.
Significant annual potential.

Lemon-Herb Salmon Plate: $24 → $26.

Find opportunities in my menu
ADDITIONAL ANNUAL SALES POTENTIAL$90,000

$2more per plate

150plates sold per day

300operating days

Example at unchanged sales volume, before costs.

See the math & pricing approach

$2 × 150 plates daily × 300 operating days = $90,000 in additional annual sales. This example adjusts a Lemon-Herb Salmon Plate with rice and seasonal vegetables from $24 to $26, with the same number of plates sold.

Price, sales volume and operating days are example inputs. Assess pricing alongside food costs, local demand, dish descriptions and menu placement.

Explore menu engineering principles ↗

SELECTED WORK

The difference
is in the details.

From the words on the page to the way dishes are presented, see how we bring menu strategy to life.

01 / MENU LANGUAGE

Same dish.
More appetite.

Specific ingredients and preparation help guests picture what they’re ordering.

View all four examples ↗

BEFORE

Chicken Tacos
With toppings

AFTER

Street-Style
Chicken Tacos

Fire-roasted salsa, fresh cilantro, and lime.

Maison Solenne menu with a fine gold border and clearly organized dishes

02 / MENU DESIGN

Considered from
the first glance.

We designed this menu for Maison Solenne, combining elegant styling, clear categories and a layout that helps guests explore the dishes.

View our menu design ↗

03 / PRICING & POSITIONING

Every item has a role.

For Maison Verité, we developed a menu strategy that aligned pricing with the restaurant’s positioning and gave signature dishes more prominent placement.

Atlantic salmon$28 $34Pricing recommendation shown in our portfolio. Validate against costs, demand and sales mix.
View our pricing strategy ↗

04 / MENU DIAGNOSTIC

A focused starting point.

We review your menu across five key areas:

  • Profit & margin gaps
  • Pricing structure
  • Dish descriptions
  • Layout & flow
  • Revenue opportunities
View audit framework ↗

YOUR MENU, NEXT

See where yours could work harder.

Two tailored recommendations. Free by email. No call required.

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