Your food brings them in. Your menu should bring in more.
Menu pricing, appetizing descriptions and thoughtful design that help independent restaurants make every order count.Two tailored menu recommendations. Free by email. No meeting required.Explore our services
Experience with Oprah Winfrey and Michelin-star restaurants.
THE BUSINESS CASE
Small menu changes. Significant business potential.
What guests notice, how dishes are described and how prices are structured can influence the value of an order. Across a year, small differences can add up.
$2 × 150 × 300 = $90,000. A hypothetical scenario, not a client result or forecast. Contribution means sales less variable costs; it is not net profit. Actual outcomes depend on demand, costs, volume and execution.
SELECTED WORK
The difference is in the details.
From the words on the page to the way dishes are presented, see how we bring menu strategy to life.
01 / MENU LANGUAGE
Same dish. More appetite.
Specific ingredients and preparation help guests picture what they’re ordering.
For Maison Verité, we developed a menu strategy that aligned pricing with the restaurant’s positioning and gave signature dishes more prominent placement.
Atlantic salmon$28 → $34Pricing recommendation shown in our portfolio. Validate against costs, demand and sales mix.
Experience in Michelin-star restaurants brings a practiced eye for detail, presentation and the guest experience to your menu.
Nobu
Refined pricing and presentation strategies that blend luxury dining with effortless profitability.
Dominique Ansel
Visual storytelling and menu flow built to trigger curiosity, indulgence, and repeat orders — a true art form.
Choose your next move.
Choose focused menu improvements, the complete Golden makeover, or support across every ordering channel.
The Profit Starter Menu
$2,800
Focused improvements. Clear next steps.For restaurants refining an existing menu. A targeted pricing and presentation review, three rewritten dish descriptions and a prioritized action plan.
Menu Profit Scan: opportunities across your current menu
Pricing recommendations aligned with your positioning
Three rewritten descriptions for priority dishes
Profit Map + Action Plan with updates in priority order
Branded 10-Page PDF Report + Instant Fix Checklist
Delivery: 5 business days after receiving your menu materials
Refinement assurance: actionable opportunities, or we refine your strategy at no extra charge
FLAGSHIP SERVICEThe complete menu transformation.Connect what guests notice, how dishes sound and what prices communicate. Golden combines pricing strategy, a full menu rewrite and visual direction in one cohesive makeover.
Menu Profit Scan + Pricing Strategy · Identify opportunities and align prices with your menu’s positioning.
Full Menu Rewrite · Give every dish a clear, appetizing description that communicates its value.
Menu Design Mockup + Moodboard · Bring hierarchy, presentation and visual direction together.
Top 10 Item Strategy + Profit Breakdown · Prioritize key dishes and understand the commercial reasoning.
Delivery: 10 business days after receiving your menu materials
Refinement assurance: actionable opportunities, or we refine your strategy at no extra charge
A consistent experience, everywhere guests order.For restaurants expanding across dining, delivery and digital channels. Extend your menu strategy into signature dishes, campaigns and a 30-day performance review.
Everything in the Golden Profit Makeover
Signature Dish Strategy to spotlight a standout item
Three Dish Campaigns with captions and visuals
Online Menu Rewrite + Delivery Menu Redesign
Add-On Strategy to support larger orders
30-Day Profit Pulse Review to assess performance
Delivery: 15 business days after receiving your menu materials
01 / Start your way Request two free menu recommendations by email, or choose a paid package directly through Stripe. No meeting is required for the free review.02 / Build the strategy Have your current menu, prices and restaurant details ready. We develop the analysis, recommendations and materials included in your selected package.03 / Put your plan to work Use the deliverables and prioritized recommendations in your package to guide your next menu update.What should I send? Your current menu, prices and restaurant details. Sales mix and food-cost information, when available, help ground profitability recommendations.What is a design mockup? A proposed visual layout. Golden includes a mockup and moodboard; Expansion also includes a delivery menu redesign.Can I start without a call? Yes. Request the free two-point review by email, or purchase your chosen service directly using the package button.Get my free menu review